Words that bring your brand to life
That tell your story. In your voice.
And in the way you want it told.
Award-winning copywriter and creative thinker with 30+ years' experience
Employer brands? Tick. Commercial websites? Tick. Award-winning recruitment campaigns? Been there and got the T-shirt.
After 25 years of working in recruitment communications agencies, I set up Welch Words in 2012. Since then, I've continued to work with agencies and direct clients, on UK and global campaigns in a variety of sectors. Producing
everything from experiential and social media marketing to entire websites and good, old-fashioned press adverts and brochures. In fact, you name it and I've probably written for it.
In short, I'll not only help your organisation find its voice. I'll make sure it's heard by all the right people. In all the right places. Because Welch Words work for you.
How I can help you
When it comes to your employer brand, the tone of voice you use is vital. If the messaging reflects the wrong employer values, character or personality, the people you attract will be wrong, too. I've helped countless employers to identify what they should be saying and how they should be saying it. I've even got the awards to prove it.
Translating a dry job description into engaging copy that grabs the right person's attention? Focused campaigns that target people with specialist skills? Or a mind-blowing strategy that wows the best graduates from around the world? Whatever you're looking for, I'll sift through the research, identify the insights and develop creative ideas that work for both you and the people you need to attract.
Your website's your shop window to the world. So it needs to be welcoming, informative and a true reflection of your organisation. And it needs to be succinct. From full corporate sites to standalone careers sites, I create content that's precise, engaging and bang on brand.
From promoting your services or products, to attracting the very best people to work for your business, you need a strong social media presence. I've created engaging social media campaigns and detailed content calendars for clients in a variety of business sectors. I've even won the odd award for it, too.
Here are just a few examples of my most recent projects
NFU Mutual careers
Working with That LIttle Agency, I developed a conversational tone of voice for NFU Mutual's careers site, ensuring consistency across all pages.
Child & Child
Working with McQueen, I developed a bold corporate message and a distinctive tone of voice for this London law firm and wrote their website.
Child & Child
Child & Child needed an ad to promote their property team, written in their new corporate tone of voice. Working with McQueen, I delivered some engaging copy.
Telegraph Media Group
TMG needed a new employer brand and a slick careers site. Working with That LIttle Agency, I developed the 'You make the story' brand and wrote the site.
Turn technical information into compelling sales copy? Working with marketing company Mediaholix, that's what I did for their client, FileTrail.
Working with That Little Agency, I helped develop an award-winning employer brand for Toolstation and wrote their full careers site.
During my career, I've won a large number of awards, including the ultimate accolade for a writer in my industry - Best Copy at the RAD Awards in 2001. Here's some of my most recent award-winning work.
Get in touch
Need a quote? I'm happy to work on an hourly or daily rate. Or, for bigger projects, I'll give you an idea of total costs, so you know what to expect up front. So go on, contact me now.
Best Employer Brand
FIRM Awards 2020
Best Employer Brand
FIRM Awards 2019
Best Digital Communication
of the Employer Brand
Employer Brand Management
All About Law Awards 2019
Tel: 07966 202825 Email:
Welch Words Limited