I’ve been hearing a lot recently about the impact of AI on the creative industries. In the music industry, there are major concerns about intellectual property and copyright. In the visual arts, AI is being used to develop paintings, drawings and even sculptures. And, of course, in advertising and marketing, AI is giving clients the means to come up with their own campaigns.

If you Google ‘What is employer branding?’, you get this answer: “Employer branding is the strategy an organization uses to manage its...

People talk about being 'emotive' in advertising. To me, that means creating messages that are full of the emotion you want to spark.

As another calendar gets tossed in the recycling bin of history, what can we expect as we crack the seal on our brand new yearly planners?