It seems like I've spent my whole life writing. First as a kid, writing short stories. Then as a teenager, agonising over angst-ridden poetry. At university I wrote articles for the student newspaper, alongside essays on European history. And as a radio journalist, I wrote reports on everything from crime to rugby and football matches. Eventually, I stumbled into recruitment communications - and I've stayed there for the past 39 years. But now, as I approach my 65th birthday,

Somewhere in the dark and dusty depths of my memory, there lies a piece of English homework I completed when I was about 11 years old. The details elude me, but it was definitely some kind of creative writing assignment, in which I’d written a certain line: “One moment I was walking through the school gates – then the next thing I know, I’m flat on my back with Bully McMeanieface looming over me.” Pretty good, right? It’s a wonder I wasn’t nominated for the 2006 Booker Prize.

Sorry not sorry - you won't nab top talent with overused empty platitudes. Welch Words tailors our voice to your client, creating fresh copy that jumps off the page.

I’ve been hearing a lot recently about the impact of AI on the creative industries. In the music industry, there are major concerns about intellectual property and copyright. In the visual arts, AI is being used to develop paintings, drawings and even sculptures. And, of course, in advertising and marketing, AI is giving clients the means to come up with their own campaigns.