Somewhere in the dark and dusty depths of my memory, there lies a piece of English homework I completed when I was about 11 years old. The details elude me, but it was definitely some kind of creative writing assignment, in which I’d written a certain line: “One moment I was walking through the school gates – then the next thing I know, I’m flat on my back with Bully McMeanieface looming over me.” Pretty good, right? It’s a wonder I wasn’t nominated for the 2006 Booker Prize.

Sorry not sorry - you won't nab top talent with overused empty platitudes. Welch Words tailors our voice to your client, creating fresh copy that jumps off the page.

I’ve been hearing a lot recently about the impact of AI on the creative industries. In the music industry, there are major concerns about intellectual property and copyright. In the visual arts, AI is being used to develop paintings, drawings and even sculptures. And, of course, in advertising and marketing, AI is giving clients the means to come up with their own campaigns.

If you Google ‘What is employer branding?’, you get this answer: “Employer branding is the strategy an organization uses to manage its...

People talk about being 'emotive' in advertising. To me, that means creating messages that are full of the emotion you want to spark.

As another calendar gets tossed in the recycling bin of history, what can we expect as we crack the seal on our brand new yearly planners?

A short and well-edited piece of writing usually carries a greater impact - and takes far more time to craft. Here's why.

It’s awards season – in our industry, at least. Last week it was the Recruitment Marketing Awards (where we were winners, in case we...

At Welch Words, we were delighted to hear last week that a project we’d been part of had won a prestigious industry award. Last year, in...

So, video games. Believe it or not, I’m a big fan. It’s weird how that still somehow feels somewhat taboo for a fully-grown adult to say,...

If we’re being honest, video games and good writing don't have a richly entwined history. When games were at their earliest and most...

Hi, my name’s Vi, and I hate my brain. I struggle with quite a few symptoms of ADHD. If you’ve ever seen me using digital timers for...

What are words worth? Simple etchings on a page given life by the breath of thought. Or uttered with meaning specifically wrought upon...

Back in 2017, I went to the cinema to watch Blade Runner 2049, a sequel to Ridley Scott’s classic dystopian Sci-Fi film that envisioned a...

It's fair to say that the first job I ever wanted, was to be a writer. My dad has been in copywriting for as long as I’ve been alive (and...