Somewhere in the dark and dusty depths of my memory, there lies a piece of English homework I completed when I was about 11 years old. The details elude me, but it was definitely some kind of creative writing assignment, in which I’d written a certain line: “One moment I was walking through the school gates – then the next thing I know, I’m flat on my back with Bully McMeanieface looming over me.” Pretty good, right? It’s a wonder I wasn’t nominated for the 2006 Booker Prize.

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I’ve been hearing a lot recently about the impact of AI on the creative industries. In the music industry, there are major concerns about intellectual property and copyright. In the visual arts, AI is being used to develop paintings, drawings and even sculptures. And, of course, in advertising and marketing, AI is giving clients the means to come up with their own campaigns.

If you Google ‘What is employer branding?’, you get this answer: “Employer branding is the strategy an organization uses to manage its...