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Welch Words logo
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Words that bring your brand to life 

That tell your story. In your voice.

And in the way you want it told.

We are Welch Words. 

Welch Words logo
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Phil Welch

Phil Welch

Award-winning copywriter and creative thinker with 30+ years' experience 

Employer brands? Tick. Commercial websites? Tick. Award-winning recruitment campaigns? Been there and got the T-shirt. 

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After 25 years of working in recruitment communications agencies, Phil set up Welch Words in 2012. Since then, we've worked with agencies and direct clients, on UK and global campaigns in a variety of sectors.

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We work on everything from brand development and experiential and social media marketing to entire websites and good, old-fashioned press adverts and brochures. In fact, you name it, we've probably written it. 

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In short, we'll not only help your organisation find its voice. We'll make sure it's heard by all the right people. In all the right places. Because Welch Words work for you. 

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Vi Welch

Copywriter with experience of website copy, blog writing and marketing copy

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How we can help you

 

Employer branding

When it comes to your employer brand, the tone of voice you use is vital. If the messaging reflects the wrong employer values, character or personality, the people you attract will be wrong, too. We've helped countless employers to identify what they should be saying and how they should be saying it. We've even got the awards to prove it.

 

Recruitment marketing

Translating a dry job description into engaging copy that grabs the right person's attention? Focused campaigns that target people with specialist skills? Or a mind-blowing strategy that wows the best graduates from around the world? Whatever you're looking for, we'll sift through the research, identify the insights and develop creative ideas that work for both you and the people you need to attract.  

 

Website content

Your website's your shop window to the world. So it needs to be welcoming, informative and a true reflection of your organisation. And it needs to be succinct. From full corporate sites to standalone careers sites, we create content that's precise, engaging and bang on brand. 

Social media

From promoting your services or products, to attracting the very best people to work for your business, you need a strong social media presence. We've created engaging social media campaigns and detailed content calendars for clients in a variety of business sectors. We've even won the odd award for it, too. 

Recent work

Here are just a few examples of our most recent projects

Clarks Shoes

Working with That Little Agency, and Clarks' HR and marketing teams, we wrote all the copy for the Clarks global careers website. 

Somerset Proud to Care

Working with That Little Agency, we wrote the website copy for Somerset County Council's 'Proud to Care' campaign. 

Miele X careers

We worked with That Little Agency to create an employer brand and careers website for a new digital marketing company that's transforming an iconic global brand. 

Miele X website
Somerset Proud To Care campaign

NFU Mutual careers

Working with That LIttle Agency, we developed a conversational tone of voice for NFU Mutual's careers site, ensuring consistency across all pages.  

Whitbread employer proposition

Working with That Little Agency, we helped to develop a new employer brand and a consistent copy tone across all Whitbread's brands 

Whitbread employer proposition
NFU Mutual website

Telegraph Media Group

TMG needed a new employer brand and a slick careers site. Working with That LIttle Agency, we developed the 'You make the story' brand and wrote the site. 

Telegraph Media Group website

Award-winning work

We've won a large number of awards, most recently for our work on the Clarks careers website. Here are a few of our award-winners. 

Telegraph Media Group

Telegraph Media Group website

Most Effective

Employer Brand Development

Recruiter Awards 2021

Toolstation

Toolstation website

Best Employer Brand

FIRM Awards 2020

Hastings Direct

Hastings Direct website

Best Employer Brand

FIRM Awards 2019

 

Best Digital Communication

of the Employer Brand

Employer Brand Management

Awards 2018

Get in touch

Need a quote? We're happy to work on an hourly or daily rate. Or, for bigger projects, we'll give you an idea of total costs, so you know what to expect up front. So go on, contact us now. 

Thanks for contacting me - I'll get back to you as soon as I can.

​Tel: 07966 202825​   Email: welchwords@gmail.com

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Welch Words Limited

About
Services
Featured Work
Awards
Contact

Clarks

Clarks Careers website

Best Recruitment Website

(Under £50,000)

Recruitment Marketing Awards 2024

Miele X

Miele X website

Best Recruitment Website

(Above £50,000)

Recruitment Marketing Awards 2023

NFU Mutual 

NFU Mutual website

Best Recruitment Website

(Under £50,000)

Recruitment Marketing Awards 2021

© 2023 by Welch Words Limited

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