Words that bring your brand to life

That tell your story. In your voice.

And in the way you want it told.

Phil Welch

Award-winning copywriter and creative thinker with 30+ years' experience

Employer brands? Tick. Commercial websites? Tick. Award-winning recruitment campaigns? Been there and got the T-shirt.

After 25 years of working in recruitment communications agencies, I set up Welch Words in 2012. Since then, I've continued to work with agencies and direct clients, on UK and global campaigns in a variety of sectors. Producing

everything from brand development and experiential and social media marketing to entire websites and good, old-fashioned press adverts and brochures. In fact, you name it and I've probably written for it.

In short, I'll not only help your organisation find its voice. I'll make sure it's heard by all the right people. In all the right places. Because Welch Words work for you.

How I can help you

Employer branding

When it comes to your employer brand, the tone of voice you use is vital. If the messaging reflects the wrong employer values, character or personality, the people you attract will be wrong, too. I've helped countless employers to identify what they should be saying and how they should be saying it. I've even got the awards to prove it.

Recruitment marketing

Translating a dry job description into engaging copy that grabs the right person's attention? Focused campaigns that target people with specialist skills? Or a mind-blowing strategy that wows the best graduates from around the world? Whatever you're looking for, I'll sift through the research, identify the insights and develop creative ideas that work for both you and the people you need to attract.

Website content

Your website's your shop window to the world. So it needs to be welcoming, informative and a true reflection of your organisation. And it needs to be succinct. From full corporate sites to standalone careers sites, I create content that's precise, engaging and bang on brand.

Social media

From promoting your services or products, to attracting the very best people to work for your business, you need a strong social media presence. I've created engaging social media campaigns and detailed content calendars for clients in a variety of business sectors. I've even won the odd award for it, too.

Recent work

Here are just a few examples of my most recent projects

Somerset Proud to Care

Working with That LIttle Agency, I wrote the website copy for Somerset County Council's 'Proud to Care' campaign.

Miele X careers

I worked with That Little Agency to create an employer brand and careers website for a new digital marketing company that's transforming an iconic global brand.

NFU Mutual careers

Working with That LIttle Agency, I developed a conversational tone of voice for NFU Mutual's careers site, ensuring consistency across all pages.

Whitbread employer proposition

Working with That Little Agency, I helped to develop a new employer brand and a consistent copy tone across all Whitbread's brands

Telegraph Media Group

TMG needed a new employer brand and a slick careers site. Working with That LIttle Agency, I developed the 'You make the story' brand and wrote the site.

Toolstation careers

Working with That Little Agency, I helped develop an award-winning employer brand for Toolstation and wrote their full careers site.

Award-winning work

During my career, I've won a large number of awards, including the ultimate accolade for a writer in my industry - Best Copy at the CIPD Awards in 2001. Here are just some of my award-winners.

Hastings Direct

Best Employer Brand

FIRM Awards 2019

Best Digital Communication

of the Employer Brand

Employer Brand Management

Awards 2018

Elan

Best Copy

CIPD Awards 2001

Get in touch

Need a quote? I'm happy to work on an hourly or daily rate. Or, for bigger projects, I'll give you an idea of total costs, so you know what to expect up front. So go on, contact me now.