


Words that bring your brand to life
That tell your story. In your voice.
And in the way you want it told.
We are Welch Words.



Phil Welch
Award-winning copywriter and creative thinker with 30+ years' experience
Employer brands? Tick. Commercial websites? Tick. Award-winning recruitment campaigns? Been there and got the T-shirt.
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After 25 years of working in recruitment communications agencies, Phil set up Welch Words in 2012. Since then, we've worked with agencies and direct clients, on UK and global campaigns in a variety of sectors.
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We work on everything from brand development and experiential and social media marketing to entire websites and good, old-fashioned press adverts and brochures. In fact, you name it, we've probably written it.
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In short, we'll not only help your organisation find its voice. We'll make sure it's heard by all the right people. In all the right places. Because Welch Words work for you.
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Vi Welch
Copywriter with experience of website copy, blog writing and marketing copy
![IMG-20221228-WA0000(3)[85]_edited.jpg](https://static.wixstatic.com/media/dd5547_6f555e4b498e4f7f849b28c3f6ae4d61~mv2.jpg/v1/fill/w_235,h_237,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG-20221228-WA0000(3)%5B85%5D_edited.jpg)
How we can help you
Employer branding
When it comes to your employer brand, the tone of voice you use is vital. If the messaging reflects the wrong employer values, character or personality, the people you attract will be wrong, too. We've helped countless employers to identify what they should be saying and how they should be saying it. We've even got the awards to prove it.
Recruitment marketing
Translating a dry job description into engaging copy that grabs the right person's attention? Focused campaigns that target people with specialist skills? Or a mind-blowing strategy that wows the best graduates from around the world? Whatever you're looking for, we'll sift through the research, identify the insights and develop creative ideas that work for both you and the people you need to attract.
Website content
Your website's your shop window to the world. So it needs to be welcoming, informative and a true reflection of your organisation. And it needs to be succinct. From full corporate sites to standalone careers sites, we create content that's precise, engaging and bang on brand.
Social media
From promoting your services or products, to attracting the very best people to work for your business, you need a strong social media presence. We've created engaging social media campaigns and detailed content calendars for clients in a variety of business sectors. We've even won the odd award for it, too.
Recent work
Here are just a few examples of our most recent projects
Clarks Shoes
Working with That Little Agency, and Clarks' HR and marketing teams, we wrote all the copy for the Clarks global careers website.

Somerset Proud to Care
Working with That Little Agency, we wrote the website copy for Somerset County Council's 'Proud to Care' campaign.
Miele X careers
We worked with That Little Agency to create an employer brand and careers website for a new digital marketing company that's transforming an iconic global brand.
NFU Mutual careers
Working with That LIttle Agency, we developed a conversational tone of voice for NFU Mutual's careers site, ensuring consistency across all pages.
Whitbread employer proposition
Working with That Little Agency, we helped to develop a new employer brand and a consistent copy tone across all Whitbread's brands
Award-winning work
We've won a large number of awards, most recently for our work on the Clarks careers website. Here are a few of our award-winners.
Telegraph Media Group
Most Effective
Employer Brand Development
Recruiter Awards 2021
Hastings Direct
Best Employer Brand
FIRM Awards 2019
Best Digital Communication
of the Employer Brand
Employer Brand Management
Awards 2018
Get in touch
Need a quote? We're happy to work on an hourly or daily rate. Or, for bigger projects, we'll give you an idea of total costs, so you know what to expect up front. So go on, contact us now.
Welch Words Limited