Somewhere in the dark and dusty depths of my memory, there lies a piece of English homework I completed when I was about 11 years old. The details elude me, but it was definitely some kind of creative writing assignment, in which I’d written a certain line: “One moment I was walking through the school gates – then the next thing I know, I’m flat on my back with Bully McMeanieface looming over me.” Pretty good, right? It’s a wonder I wasn’t nominated for the 2006 Booker Prize.

Sorry not sorry - you won't nab top talent with overused empty platitudes. Welch Words tailors our voice to your client, creating fresh copy that jumps off the page.

I’ve been hearing a lot recently about the impact of AI on the creative industries. In the music industry, there are major concerns about intellectual property and copyright. In the visual arts, AI is being used to develop paintings, drawings and even sculptures. And, of course, in advertising and marketing, AI is giving clients the means to come up with their own campaigns.

People talk about being 'emotive' in advertising. To me, that means creating messages that are full of the emotion you want to spark.

As another calendar gets tossed in the recycling bin of history, what can we expect as we crack the seal on our brand new yearly planners?

It’s awards season – in our industry, at least. Last week it was the Recruitment Marketing Awards (where we were winners, in case we...

It's fair to say that the first job I ever wanted, was to be a writer. My dad has been in copywriting for as long as I’ve been alive (and...