People talk about being 'emotive' in advertising. To me, that means creating messages that are full of the emotion you want to spark.

As another calendar gets tossed in the recycling bin of history, what can we expect as we crack the seal on our brand new yearly planners?

It’s awards season – in our industry, at least. Last week it was the Recruitment Marketing Awards (where we were winners, in case we...

It's fair to say that the first job I ever wanted, was to be a writer. My dad has been in copywriting for as long as I’ve been alive (and...