Sorry not sorry - you won't nab top talent with overused empty platitudes. Welch Words tailors our voice to your client, creating fresh copy that jumps off the page.

I’ve been hearing a lot recently about the impact of AI on the creative industries. In the music industry, there are major concerns about intellectual property and copyright. In the visual arts, AI is being used to develop paintings, drawings and even sculptures. And, of course, in advertising and marketing, AI is giving clients the means to come up with their own campaigns.

People talk about being 'emotive' in advertising. To me, that means creating messages that are full of the emotion you want to spark.

It’s awards season – in our industry, at least. Last week it was the Recruitment Marketing Awards (where we were winners, in case we...

It's fair to say that the first job I ever wanted, was to be a writer. My dad has been in copywriting for as long as I’ve been alive (and...