Vi Welch
Paying by the Word? Don't Expect Good Writing
A short and well-edited piece of writing usually carries a greater impact - and takes far more time to craft. Here's why.
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Phil Welch
Nov 153 min read
Does winning awards actually matter?
It’s awards season – in our industry, at least. Last week it was the Recruitment Marketing Awards (where we were winners, in case we...
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Vi Welch
Nov 15, 20234 min read
When I became a copywriter, I started writing poetry - and so should you.
What are words worth? Simple etchings on a page given life by the breath of thought. Or uttered with meaning specifically wrought upon...
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Vi Welch
Oct 26, 20235 min read
Copywriter vs AI - Is ChatGPT Better At My Job Than Me?
Back in 2017, I went to the cinema to watch Blade Runner 2049, a sequel to Ridley Scott’s classic dystopian Sci-Fi film that envisioned a...
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