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Aging, Artificial Intelligence, and What to Expect from 2025
As another calendar gets tossed in the recycling bin of history, what can we expect as we crack the seal on our brand new yearly planners?
Vi Welch
Jan 103 min read
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Paying by the Word? Don't Expect Good Writing
A short and well-edited piece of writing usually carries a greater impact - and takes far more time to craft. Here's why.
Vi Welch
Nov 20, 20243 min read
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Does winning awards actually matter?
It’s awards season – in our industry, at least. Last week it was the Recruitment Marketing Awards (where we were winners, in case we...
Phil Welch
Nov 15, 20243 min read
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When I became a copywriter, I started writing poetry - and so should you.
What are words worth? Simple etchings on a page given life by the breath of thought. Or uttered with meaning specifically wrought upon...
Vi Welch
Nov 15, 20234 min read
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Copywriter vs AI - Is ChatGPT Better At My Job Than Me?
Back in 2017, I went to the cinema to watch Blade Runner 2049, a sequel to Ridley Scott’s classic dystopian Sci-Fi film that envisioned a...
Vi Welch
Oct 26, 20235 min read
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