Vi WelchNov 15, 20234 min readWhen I became a copywriter, I started writing poetry - and so should you.What are words worth? Simple etchings on a page given life by the breath of thought. Or uttered with meaning specifically wrought upon...
Vi WelchOct 26, 20235 min readCopywriter vs AI - Is ChatGPT Better At My Job Than Me?Back in 2017, I went to the cinema to watch Blade Runner 2049, a sequel to Ridley Scott’s classic dystopian Sci-Fi film that envisioned a...