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And now, the end is near...
It seems like I've spent my whole life writing. First as a kid, writing short stories. Then as a teenager, agonising over angst-ridden poetry. At university I wrote articles for the student newspaper, alongside essays on European history. And as a radio journalist, I wrote reports on everything from crime to rugby and football matches. Eventually, I stumbled into recruitment communications - and I've stayed there for the past 39 years. But now, as I approach my 65th birthday,
Phil Welch
4 days ago9 min read


It’s Artificial Intelligence, not Artificial Imagination
I’ve been hearing a lot recently about the impact of AI on the creative industries. In the music industry, there are major concerns about intellectual property and copyright. In the visual arts, AI is being used to develop paintings, drawings and even sculptures. And, of course, in advertising and marketing, AI is giving clients the means to come up with their own campaigns.
Phil Welch
Jun 10, 20252 min read


Aging, Artificial Intelligence, and What to Expect from 2025
As another calendar gets tossed in the recycling bin of history, what can we expect as we crack the seal on our brand new yearly planners?
Vi Welch
Jan 10, 20253 min read


Copywriter vs AI - Is ChatGPT Better At My Job Than Me?
Back in 2017, I went to the cinema to watch Blade Runner 2049, a sequel to Ridley Scott’s classic dystopian Sci-Fi film that envisioned a...
Vi Welch
Oct 26, 20235 min read
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