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It’s Artificial Intelligence, not Artificial Imagination
I’ve been hearing a lot recently about the impact of AI on the creative industries. In the music industry, there are major concerns about intellectual property and copyright. In the visual arts, AI is being used to develop paintings, drawings and even sculptures. And, of course, in advertising and marketing, AI is giving clients the means to come up with their own campaigns.
Phil Welch
Jun 102 min read
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When it comes to recruitment marketing, don’t control your emotions
People talk about being 'emotive' in advertising. To me, that means creating messages that are full of the emotion you want to spark.
Phil Welch
May 72 min read
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When I became a copywriter, I started writing poetry - and so should you.
What are words worth? Simple etchings on a page given life by the breath of thought. Or uttered with meaning specifically wrought upon...
Vi Welch
Nov 15, 20234 min read
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Copywriter vs AI - Is ChatGPT Better At My Job Than Me?
Back in 2017, I went to the cinema to watch Blade Runner 2049, a sequel to Ridley Scott’s classic dystopian Sci-Fi film that envisioned a...
Vi Welch
Oct 26, 20235 min read
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Vi Welch - The Long Road to Copywriting Contentment
It's fair to say that the first job I ever wanted, was to be a writer. My dad has been in copywriting for as long as I’ve been alive (and...
Vi Welch
Oct 12, 20234 min read
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